Bringing Nanzhu into Contemporary Life
Nanzhu is a plant leaf native to the southern regions of China.
Long used in traditional daily life, yet rarely introduced in a contemporary context.
We are interested not only in where it comes from, but in how it can be re-understood and re-applied today.
Starting with Nanzhu, we explore its potential through plant research, cultural knowledge, and modern perspectives. We do not limit it to a single product or category, nor do we keep tradition frozen in time.
Instead, we allow it to evolve and exist in contemporary forms.
Four Key Characteristics
We believe the value of a plant should not belong to a single brand. We welcome collaborations across coffee, food, lifestyle, design, research, and other industries — to explore how Nanzhu can be expressed in diverse contemporary contexts.
Brand Core
Purpose
Rediscover the possibilities of botanicals and bring them into modern life.
Vision
To inspire a new generation to embrace botanical living through meaningful products, spaces and experiences.
Mission
We explore, create and share botanical products, spaces and experiences that help people slow down, reconnect with nature and live more mindfully.
Belief
We believe one remarkable plant can inspire a more thoughtful way of living.
